How To Do It The Right Way

For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?”

Now, the wheels are turning, and the primary goal of many marketers is to reach a new, content-hungry generation of consumers. And the question is: how do we target our marketing to Gen Z?

Gen Z, or “Zoomers,” is a pretty unique group of young adults and teens.

For one, they have never known life without the internet.

For another, they bring tremendous spending power to the table.

Interested now?

Let’s take a look at how we can use available research,

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