For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?”
Now, the wheels are turning, and the primary goal of many marketers is to reach a new, content-hungry generation of consumers. And the question is: how do we target our marketing to Gen Z?
Gen Z, or “Zoomers,” is a pretty unique group of young adults and teens.
For one, they have never known life without the internet.
For another, they bring tremendous spending power to the table.
Let’s take a look at how we can use available research,