- Digital marketing is core to many businesses’ strategies, and the technology that supports these efforts is continually evolving.
- Some existing trends will continue, including the growing importance of long-form educational content, chatbots and live chat, and voice search.
- New emerging trends include Google’s push for a cookieless future.
- This article is for small business owners and digital marketers who want to know about major trends and what to focus on in their marketing efforts.
While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once