Day: May 20, 2023

10 Tech Trends for Marketing Teams to Watch

Christina Lobo
  • Digital marketing is core to many businesses’ strategies, and the technology that supports these efforts is continually evolving.
  • Some existing trends will continue, including the growing importance of long-form educational content, chatbots and live chat, and voice search.
  • New emerging trends include Google’s push for a cookieless future.
  • This article is for small business owners and digital marketers who want to know about major trends and what to focus on in their marketing efforts.

While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once

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Internet marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. companies needs to adjust

Christina Lobo

It’s no more time us versus them.

Final 7 days, the ANA launched its newest report on in-housing, authored by ANA Team EVP Bill Duggan, which identified that 82% of entrepreneurs now have in-home agencies, up from 78% in 2018. (The ANA conducts the review each individual five decades.) Duggan famous that whilst marketers have been raising in-housing in recent yrs, most even now do the job with exterior organizations. “It’s not in-housing or [external agencies] but in-housing and [external agencies],” mentioned Duggan. 

Duggan is not by yourself in his evaluation that in-housing has turn out to be a staple.

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Europeans drain billions from financial institutions, fed up with shrinking price savings

Christina Lobo

LONDON/DUBLIN, May perhaps 4 (Reuters) – European savers are pulling extra of their revenue from financial institutions, looking for a superior deal as loan companies resist paying out up to maintain on to deposits some come to feel they can at this time are living without the need of.

The development emerged as some of the region’s biggest creditors outlined a lucrative start to the year in final results that also supplied a glimpse of a phenomenon dubbed a “bank walk” – a slow but notable outflow of consumer hard cash.

Creditors squandered little time in charging much more for

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