- Strategic eyesight. Personalization in electronic marketing and advertising thrives when you will find a properly-defined conceptual product, emphasizing stages, features and conditions.
- Decisioning gap. McKinsey’s 4 D’s framework lacks realistic advice on the “Decisioning” part, which is pivotal for personalization scalability.
- Continuous evolution. A personalization strategy is never static as additional info and insights are gathered, the conceptual product need to adapt and evolve.
“Commence with the stop in head, with a eyesight and blueprint of the wanted result,” as emphasized in the timeless knowledge of Stephen Covey’s “The 7 Practices of Highly Efficient People,” has resonated with