We often enshrine the name of a brand’s founder in gold. Later, we portray them in hagiographic movies. Or show their profile in anniversary advertising. But none of that is possible with KitKat. The eponymous chocolate wafer has an anonymous founder. It could have been invented by any one of a thousand Rowntree employees working in its York factory in the early 1930s.
Because all anyone knows is that one day a worker, presumably disappointed with the contents of their lunch box, wrote a short missive suggesting Rowntree create a snack that “a man could take to work