How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue

Social media stars Madeline Argy and Maya Jama make this year’s Media & Marketing list along with authors, marketers and agency founders.

By Alex York, Pamela Jew and Leonard Schoenberger


Madeline Argy was a student at the University of Kent studying linguistics when she posted her first TikTok video. She did it out of boredom—and because she had a crush on another creator on the platform and was hoping to receive a comment from her on the video.

“I started posting and then it spiraled out of control,” says Argy, who’s now 23. By “out of control”

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