CEO of Casetify shares his No. 1 ‘super underrated’ business enterprise tip

Wesley Ng realized the fundamentals of operating a organization by observing his dad and mom operate their cafe in Hong Kong. 

“It was not undertaking-backed definitely,” the 41-year-old explained with a chuckle. “What is actually the most crucial factor to have to endure? Gains.” 

Ng now operates his personal company, Casetify, with the same philosophy. Headquartered in Hong Kong, the tech accent manufacturer is most nicely-acknowledged for its extensive assortment of trendy telephone circumstances. 

It arrives down to a single detail — currently being worthwhile. Getting rewarding, was super underrated until not too long ago.

Wesley Ng

Co-founder and CEO, Casetify

In accordance to Ng, Casetify is on track to provide in $300 million in earnings this year. To day, Casetify explained it has marketed much more than 15 million cell phone conditions worldwide. 

“It will come down to a person point — getting profitable. Being lucrative, was super underrated right until lately,” he instructed CNBC Make It in a digital job interview. 

“For some organizations, they have to melt away [money] to increase their enterprises, but not all companies. I never imagine in B2Cs [business-to-consumer] you require to burn off so significantly to grow. If that’s what you will need, I do not feel you are heading in the proper route,” Ng extra.

“Learn about working a organization from your mom and father. Operate a enterprise that makes money and is rewarding. That is the way to go.”

Ng shares more best tips on how he turned his facet-hustle into a multimillion-greenback organization.  

1. Bootstrapping

We are normally undertaking issues and functioning out of the passions of the corporation, instead than the shareholders. That’s two distinctive issues.

Wesley Ng

Co-founder and CEO, Casetify

With world-wide inflation and impending economic headwinds, Ng said Casetify has been “lucky” not to be seriously venture-backed, or it would have established the organization up for “unrealistic plans.”

“We are normally performing factors and running out of the pursuits of the corporation, instead than the shareholders. Which is two distinctive things,” he stated.

“We did not extremely make investments in things in exchange for avoidable development. So extremely luckily, we are balanced but we keep on being extremely cautious.” 

Even so, Casetify has formidable plans — it aims to open up 100 retail outlets in the next two years, Ng explained. There are presently 21 stores globally, wherever shoppers can style and design their have telephone circumstances and “get it in just 30 minutes,” he additional.

Casetify was initially commenced offering customizable cell phone scenarios, but it has considering that expanded to collaborations with global artists.


In June 2021, the enterprise reportedly raked in “8-figures” in its very initially round of fundraising following running for 10 many years. 

“So if you glance at it, we technically do not will need [to raise funds]. It’s more like a strategic financial commitment,” Ng explained. 

When asked about the company’s valuation, he mentioned that it truly is “shut to a billion” after the money injection in 2021 — enabling Casetify to edge a person step closer to unicorn position. 

As for his company’s profitability, Ng answered devoid of missing a defeat: “That’s not a issue. It has to be [profitable].”

2. Overshare your issues

For Ng, who has a track record in broadcast layout, running his personal enterprise by natural means came with a slew of worries.

The most significant hurdle? Understanding the ropes of the manufacturing field. 

“How can we obtain all this information in a shorter time and implement it to the small business? 1 of the capabilities that business people ought to have is that skill to find out one thing in a incredibly short time and be right about it,” he shared. 

A single oversight he recalled making was the buy of his initially industrial printer, which turned out to be a erroneous acquire. 

It’s about give and get … you’ll be amazed how a great deal you know you can find out from other people’s working experience.

Wesley Ng

Co-founder and CEO, Casetify

“We misplaced about $50,000 … But we nonetheless preserve that equipment right here as a reminder, we realized that we need to just humbly go and ask for enable from folks who have practical experience in producing.”

Talking brazenly, or even “oversharing” your issues as an entrepreneur, is a lesson Ng now retains closely to his heart. 

“I satisfy business owners all around the environment and there’s some thing about people in Asia, [we’re] not as open when it comes to the challenges that we have. It seems like you happen to be weak, right?”

“But that is really important. Be open with speaking about the challenges, converse about your learnings,” he reported. “It is about give and take … you will be shocked how considerably you can find out from other people’s working experience.” 

3. Entrepreneurship ‘not for everyone’ 

As an entrepreneur himself, Ng admits that it really is a title that’s been “glorified.” 

“It’s important, that is how you deliver disruption and enhancement to the planet. But you have to ask yourself, is that actually something that matches you? It truly is not for anyone.” 

Ng stated the best way to uncover out if it can be for you is to “do the job intently with a founder” or sign up for a smaller start off-up to master how challenging it is. 

Casetify is now eyeing global enlargement of its retail retailers, where clients can layout their own cellphone scenario “suitable on location and get it inside 30 minutes,” claimed Wesley Ng, its CEO.

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