European Business enterprise Leaders Self-assured Inspite of Existing Headwinds But Risk Underinvesting in Technological innovation for Extended-Expression Growth, Accenture Report Finds
DAVOS, Switzerland Jan. 16, 2023 – While 65% of European enterprise leaders concur they are facing the most demanding running natural environment at any time, an even larger sized proportion (77%) are self-confident about their organizations’ capability to speed up growth in an financial downturn, in accordance to a new report from Accenture (NYSE: ACN).
In accordance to the “Accelerating Europe’s route to reinvention” report, growing electrical power costs are the major problem impacting margins for European providers, mentioned by 19% of respondents, followed by provide chain disruptions (14%).
Despite these challenges, 81% of European small business leaders consider their organizations are well-positioned to capture potential expansion, acquiring get over the pandemic.
Released at the World Financial Forum’s Yearly Meeting in Davos, the report appears to be at the most urgent concerns European companies are dealing with, their strengths and weaknesses, and how they can reinvent themselves to repeatedly adapt to a risky world, although raising competitiveness, accelerating development and improving upon profitability.
“The resilience business enterprise leaders have shown could explain their self confidence in navigating present headwinds, like an energy disaster that is hitting Europe specifically really hard,” mentioned Jean-Marc Ollagnier, CEO of Accenture for Europe. “However, what is at stake for European companies is their competitiveness about the very long phrase. The more and more volatile macroeconomic ecosystem, merged with the rate of technological innovation and the have to have to speed up the strength transition, necessitates companies to have interaction in a deliberate approach to repeatedly reinvent their business. It is by a Complete Organization Reinvention that European corporations can maximize competitiveness and prosper above the very long time period.”
European progress is lagging friends, with a deficit in technology expenditure
The report, which analyzes the economical functionality of practically 3,000 providers globally, discovered that although European organizations report robust profitability, they are slower to mature revenues in comparison to their friends in North The usa and Asia Pacific.
To improved realize where European companies stand, the report also examines how they complete compared with friends in North America and Asia Pacific throughout six spots: expertise, technologies, supply chain and functions, profits and customers, liquidity and prices, and sustainability.
According to the evaluation, European enterprises are outperforming their peers on sustainability, talent and liquidity and price management. Having said that, they are considerably behind in rising profits and in working with technological know-how to improve prime-line growth.
European firms are also a lot less likely to innovate working with rising technologies, change to a technological innovation-driven business enterprise design and have a electronic-savvy leadership in contrast to North American and Asia Pacific providers.
“European companies’ sturdy profitability and lower advancement sample indicates they are a lot more probable to squeeze worth from present business streams than rising new ones,” claimed Michael Brueckner, Main Technique Officer of Accenture for Europe. “While optimizing costs and maximizing latest profitability are critical, it must be finished to also create liquidity to devote for the future. They must also capitalize on their strengths in sustainability and ability to provide on worker encounter, even though pursuing technological innovation-driven progress opportunities.”
Unprecedented occasions simply call for an unprecedented response
In accordance to the report, whilst European companies have crafted incredible resilience in latest many years, they have to now reinvent themselves to tackle the exceptional worries they experience.
The report implies strategic techniques European businesses will have to take to start out their reinvention, focusing on their strengths in sustainability and talent whilst addressing their deficits in technology and purchaser desires. These ways include:
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- Make their electronic core swiftly to enable business design reinvention: Push continuous, compressed and scaled transformation, which includes by establishing a electronic foundation using cloud, info and AI to scale new processes, innovations and alternatives throughout the business. This is an ongoing exertion to construct a system for reinvention as a result of transformation plans that fund themselves via the price they generate.
- Speed up the electricity transition: Function throughout ecosystems to centre the European economy all-around internet zero and circular principles for worldwide competitiveness. Advocate for strong business and governmental cooperation, procedures and incentives to stage the world wide taking part in industry and rapid-keep track of execution. Accelerate cross-industry decarbonization partnerships and foster substantial-scale adoption of early-stage methods. Bettering power performance, not only to navigate the vitality crisis but as a extended-term option to cut down emissions and expenses.
- Align to new consumer demands: See prospects within the context of their complete life, utilizing human and equipment intelligence to comprehend them and their motivations in a holistic and dynamic way. Address for their shifting requirements by changing a person-dimension-fits-all choices with a lot more personalized solutions and products and services, prolonged partnerships and rethinking expertise, technology and processes to push value and loyalty.
- Make expertise system main to enterprise approach: Area folks at the centre of company reinvention and set up chief human sources officers as the catalysts for modify. Ensure potent connections and collaboration across the total C-suite and carry all people together on the reinvention journey, producing new approaches of doing the job. Accessibility and create expertise in innovative means, making use of technological know-how and information to receive a deep, granular understanding of present-day and upcoming-generation ability requires. Infuse a tradition of inclusion throughout the group, so people today from all levels can add to their comprehensive possible, supported by a strong perception of belonging and goal.




“Today, most organizations are reinventing parts of their firm,” additional Ollagnier. “But to realize success in a company natural environment that is currently being redefined, they will want to improve every little thing from their functioning types to new approaches of working. These unprecedented situations call for an unparalleled reaction from European organizations. That will involve a bold and visionary approach to transformation that abandons greatest follow in purchase to access a new general performance frontier. It is a pivotal instant for a more robust Europe.”
You can take a look at the report Accelerating Europe’s path to reinvention in Accenture Foresight, our new thought leadership application, which supplies a personalized feed of all our newest experiences, case reports, blogs, interactive info charts, podcasts and a lot more. Download the app at http://www.accenture.com/foresight
About the analysis
Accenture’s “Accelerating Europe’s path to reinvention” report is centered on study responses from 2,000 organization leaders throughout Europe (1,450), the United States (300) and China (250), spanning 12 industries. The study was executed from October 24, 2022, to November 30, 2022. The report also contains corporate money general performance and company strengths investigation of 2,854 businesses globally, which include 1,344 European organizations. Enterprise strengths and weaknesses have been analyzed across 6 places that have demonstrated effect on profitable advancement: Liquidity and costs Gross sales and Consumers Expertise Provide chain and functions Sustainability and Know-how.
About Accenture

Accenture is a top worldwide skilled expert services company that assists the world’s major corporations, governments and other businesses construct their digital core, optimize their operations, speed up earnings progress and improve citizen services—creating tangible price at velocity and scale. We are a expertise and innovation-led firm with 738,000 people serving customers in a lot more than 120 nations around the world. Engineering is at the main of improve right now, and we are one particular of the world’s leaders in supporting generate that adjust, with powerful ecosystem associations. We merge our toughness in technological innovation with unmatched sector practical experience, practical know-how and world-wide shipping and delivery ability. We are uniquely in a position to provide tangible outcomes mainly because of our wide assortment of solutions, options and property throughout Tactic & Consulting, Technology, Functions, Business X and Accenture Tune. These abilities, jointly with our culture of shared success and commitment to producing 360° value, help us to assistance our consumers succeed and build reliable, long lasting interactions. We evaluate our accomplishment by the 360° benefit we develop for our shoppers, just about every other, our shareholders, associates and communities. Pay a visit to us at www.accenture.com.
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