How considerably did UT shell out on ‘Make it Your Texas’ marketing campaign?

The “Make it Your Texas, Make it Our Texas” campaign slogan decorates the steps leading to the Main Mall in front of the University of Texas Tower. The campaign uses two colors to spell out the "Your Texas" and "Our Texas" messages in a single logo.

The University of Texas has expended more than $178,000 on its campuswide “Make it Your Texas, Make it Our Texas” internet marketing marketing campaign.

UT launched the initiative, which is seen through campus, at the commencing of the academic yr to welcome UT local community users, dad and mom, alumni and people to campus and “infuse burnt orange spirit, satisfaction and a perception of local community throughout the university,” according to a September information launch

As section of the campaign, UT place up banners, signage and other installations close to campus that were being integrated “with present initiatives and campus gatherings to make certain visibility and link,” the information launch reported. The college also made videos, T-shirts, tote bags and other campaign components, which include the phrase “Make it Your Texas” in two hues — normally orange and both white or black.

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UT spent $14,925 for the “Make it Your Texas, Make it Our Texas” letters decorating the windows of the Peter T. Flawn Academic Center.

The words and phrases “Our Texas” are in orange while “Make it Y” is in a distinct shade to express the information “Make it Your Texas, Make it Our Texas.”

“The message is developed to empower unique pursuit and inspire the collective greatness of our community,” the information release stated. “It acknowledges the individuality of the interesting, talented and numerous individuals across the university, even though building upon and further more emphasizing ‘What starts right here changes the world’ and the influence we can produce collectively.”

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