Morehouse School today declared the appointment of Paula Resley as Main Manufacturer Officer and Vice President of Strategic Communications, Internet marketing, and Admissions. She will immediate manufacturer and messaging tactic as perfectly as specific recruitment and electronic engagement. Through her vocation, Resley has led advertising and marketing and communications approach throughout digital and non-digital channels for a assortment of industries represented by Fortune 500 businesses, publicly traded corporations, corporations as they went through the IPO system, and privately-owned organizations, as effectively as non-financial gain corporations.
“Morehouse is completely dedicated to leveraging technological innovation and focused communications procedures to create our brand, broaden our effects, and satisfy our mission,” claimed David A. Thomas, Ph.D., Morehouse Higher education president. “Paula’s practical experience and experience, significantly in electronic engagement, will support Morehouse continue on to expand its worldwide visibility and amplify its important voice.”
Resley is a expert marketing and communications executive leader who has designed built-in advertising procedures to connect a unified information throughout all channels, push advertising and marketing contribution to income, construct brand name loyalty, and establish business management. Her background features brand name management, digital technique, campaign execution, content material development, revenue enablement, inner and exterior situations and communications, community relations, and disaster management.
“I am honored to sign up for the leadership workforce at Morehouse College and thrilled to perform along with this inspiring team, school, pupils and alumni,” explained Resley. “The Morehouse College mission of acquiring young Black males to direct lives of leadership and assistance is a little something that I believe that in and standards I aspire to uphold. With Morehouse College’s a long time-lengthy leadership placement on social justice, I am enthusiastic by where we will consider the Higher education in the many years to appear.”
Resley has served as board president of Saved by God’s Grace, advertising and marketing board chair of the Technology Affiliation of Ga (TAG) Electronic Wellbeing Society, and board member of Heaven on Earth Modern society for Animals and has offered her support in volunteer roles and/or ongoing fiscal assist of Finest Good friends/NKLA, Atlanta Humane Modern society, ASPCA, Environment Huge Fund for Character, and Crossroads Hospice. She gained a Bachelor of Science in marketing from the College of Florida. She is an American Marketing and advertising Affiliation Experienced Licensed Marketer in Digital Marketing and advertising and earned Certified Digital Marketing Specialist credentials from the Electronic Advertising Institute and HubSpot promoting automation inbound marketing certification.
Resley will start out work at Morehouse on May possibly 10.