Research Finds 46% of Fiscal Industry experts You should not Recommend LTC

OneAmerica® analyze highlights how monetary organizing can miss out on a probably will need

INDIANAPOLIS, June 29, 2023 /PRNewswire/ — A study on perceptions of long-phrase care (LTC) security done by OneAmerica, in collaboration with Hanover Investigation, located that only 54% of financial professionals are now recommending or presenting LTC defense to clients.


The study, which bundled a study of far more than 400 economical gurus, aimed to improved realize their behaviors and sights associated to LTC planning and offering LTC merchandise.

Even though just above half of surveyed money experts now include things like LTC safety in their recommendations to clientele, an more 25% have suggested it in the past but are no for a longer time carrying out so. About one particular in five — 21% — mentioned they have by no means presented these types of defense to customers.

These success spotlight a likely hole in assisting clients put together financially the Administration for Community Living estimates that just about 70% of men and women1 over the age of 65 will demand a variety of LTC services at some stage in their lives.

“As an business, we can — and should really — be undertaking a much better task of helping people put together for the chance of a important expense that, statistically, we know they’re very likely to experience,” mentioned Jeff Levin, vice president of distribution, Care Answers, OneAmerica. “LTC safety can assist safeguard the retirement revenue that economical experts and their purchasers have worked so tough to create.”

The effects of the study of financial pros follows the LTC Purchaser Organizing Examine, which examined perceptions of buyers about LTC.

The two scientific studies show the major two factors fiscal specialists offer prolonged-expression treatment insurance policies are the similar factors purchasers purchase it — to remove the money load of LTC functions from clients’ families (73%) and to provide financial security (67%).

Shoppers who inquire about LTC safety are most likely to have family members members who have skilled an LTC event. Other shoppers who convey fascination in LTC are individuals who are about to retire and these who have just lately expert a well being obstacle or who have been identified with a overall health issue.

Asset-based LTC safety considered more positively  

As in the shopper research results, asset-based mostly LTC safety was favored around standard LTC protection. Eighty-five per cent of the fiscal pros surveyed experienced a constructive impact of existence insurance policy with a lengthy-phrase treatment reward, although 60% experienced a good perception of regular lengthy-time period care insurance policy.

While financial gurus explained they like advertising conventional LTC coverage mainly because of charge and simplicity of use, they shared their good reasons for recommending asset-based mostly LTC security have been much more substantive and much more aligned with the desires of their customers.

The top rated a few reasons money professionals stated they suggest asset-based mostly LTC security were:

  • Unused amount passed to heirs

  • Purchasers can merge life insurance coverage with LTC positive aspects

  • Tax rewards of repositioning belongings

“Money specialists who are common with asset-based mostly LTC showed they understand how it can reward their clients,” Levin reported. “It really is part of a properly-rounded solution to money setting up.”

Find out additional about how financial experts see prolonged-time period treatment and obtain the entire financial skilled research study.

  1. “How Substantially Treatment Will You Require?” 2/18/2020.


The OneAmerica Long-Term Treatment Economical Professional Scheduling Study was administered in affiliation with Hanover Research and distributed on the internet to financial specialists. This evaluation includes more than 400 respondents, subsequent facts cleaning and high quality command. Respondents were at the very least 18 several years previous, employed in the United Condition as a economic expert and have an consciousness of extended-expression treatment insurance. Hanover Research is not an affiliate of the companies of OneAmerica.

About OneAmerica®

A countrywide provider of insurance policies and financial solutions for 145 years, the firms of OneAmerica assistance consumers build and protect their fiscal futures. OneAmerica delivers a wide variety of solutions and companies to serve the monetary wants of their policyholders and consumers. These products involve retirement program merchandise and recordkeeping services, specific everyday living insurance plan, annuities, asset-centered extensive-phrase treatment methods and personnel gain strategy solutions. Solutions are issued and underwritten by the businesses of OneAmerica and dispersed by a nationwide community of staff, agents, brokers and other resources who are committed to supplying value to our clients. To find out more about our goods, expert services and the providers of OneAmerica, check out

OneAmerica is the internet marketing identify for the providers of OneAmerica.

Media Contacts
Jonathan D. Neal
Community Relations Manager
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Tammy Lieber
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