FOX Business’ Lydia Hu reports on the fallout from Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney.
Bud Light sales fell for the sixth straight week, industry data shows, amid a boycott that has retailers desperate to unload the unwanted beer.
Since Anheuser-Busch’s ill-fated team-up with transgender influencer Dylan Mulvaney, the beer giant’s sales have tanked, its stock price is down, and stores have begun marking down Bud Light and other Anheuser-Busch products to get them off their shelves.
Analysts for the trade publication Beer Business Daily, who reviewed Nielsen IQ data, said Bud Light volumes for the week