This write-up is component of a cross-brand name Digiday Media sequence that examines how the creator economic system has advanced amid the Covid-19 pandemic. Discover the entire series right here.
Most major models are operating with creators in some vogue these times — discuss to any CMO about their marketing method and they’ll practically surely pepper in one thing about their do the job with influencers. The issue then turns into: Now that it’s not a exclusive proposition, that working with creators has been democratized, do makes pull back from doing work with creators to steer clear of being …
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