March 1, 2022
6:11 PM ET
CCM hockey to end employing Russian stars in world promoting
Hockey tools maker CCM will quit using Russian NHL players—including potential Hall of Famer Alex Ovechkin—in world internet marketing initiatives, the company explained Tuesday.
“We are incredibly unfortunate to witness, like the relaxation of the globe, what is taking place in Ukraine,” CCM CEO Marrouane Nabih explained in an electronic mail to TSN, which is Canada’s model of ESPN. “Although Mr. Ovechkin is not dependable for the Russian government’s actions, we took the choice to not use him (or any Russian player) on