New Be All You Can Be advertisements get there amid Military advertising and marketing leadership adjust

Following successfully salvaging the initially campaign of the Army’s “Be All You Can Be” rebrand, the service’s top marketers are again with new commercials and new management.

The next rounds of commercials — anchored by three cinematic spots collectively dubbed “First Steps” by Army Business Internet marketing Place of work leaders — debuted Monday early morning, claimed the office’s interim director, Ignatios Mavridis. To start with Actions is the next marketing campaign in the “Be All You Can Be” rebrand, which launched in March.

“It tries to be an authentic portrayal of what it indicates to be a younger soldier,”

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