Millennials shell out considerably less on wine, but the sector retains promoting to aging boomers

That difficulty demonstrates lengthy-time period developments as found as a result of the prism of the pandemic. And although the report is aimed at the wine sector and its would-be traders, each year it casts gentle on what we buyers are voting for with our palates and our wallets.

Past year’s report was published just as coronavirus vaccines had been starting to be readily available. There was hope for a grand reopening celebration, as we all emerged from lockdown and begun going to places to eat and throwing shindigs again.

“A celebration did choose place, but

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