The beauty enterprise turns to augmented fact

Attractiveness brands are choosing — or acquiring — technological innovation companies that allow consumers just about check out on make-up, hair and pores and skin treatment solutions.

Why it matters: With COVID retaining men and women away from cosmetics counters, the most recent issue in “magnificence tech” is the VTO — or virtual attempt-on. Prospects adore taking part in with these apps so significantly that organizations see massive revenue boosts immediately after introducing them.

Driving the information: Hair, skin and makeup firms made use of to emphasis on obtaining scaled-down models with cult followings, but now they are also chasing

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