American Express (NYSE:AXP) has been on an aggressive marketing push recently, trying to get more folks to use their products and services. While Visa (V), American Express and Mastercard (MA) hold around 80% of the world’s credit card balances, American Express holds steady at around 20% and hasn’t really budged in the last few years.
To try and counter this stagnant or often times decline in market share, the company put out an aggressive marketing push by promoting new features in their core credit offerings like revamping their Gold and