Barbie Internet marketing Marketing campaign Stated: How Warner Bros Promoted the Film

Barbie Internet marketing Marketing campaign Stated: How Warner Bros Promoted the Film

Except you’ve been trapped in a plastic toy box, there is no escaping the Barbie-core motion that’s sweeping the globe — and potentially contributing a nationwide shortage of the shade pink.

The marketing and advertising section at Warner Bros. has been operating in overdrive to entice the masses for Greta Gerwig’s cotton candy-colored fantasy “Barbie,” which has been all but inescapable this summer months. A crucial issue has been a dizzying array of partnerships with merchandise that array from a vibrant fuchsia Xbox (for STEM Barbie) to this $1,350 Balmain cropped hoodie (for Disposable Revenue Barbie).

And that’s

Read More