OlegEvseev
Diageo (NYSE:DEO) (OTCPK:DGEAF) is the biggest holding and distributor of alcoholic beverages. For instance, some of its more renowned brands are Johnnie Walker, Don Julio, Tanqueray, Guinness, Baileys, J&B, and Smirnoff. The overall sentiment about the consumer staples market isn’t the best, and the stock underperformed the indexes this year. Nevertheless, I think that Diageo has a bright future ahead.
Business model
Diageo holds a large variety of brands, going from the lowest priced to the super-premium category.
Breaking down its sales by segments, we appreciate the variety. Spirits produce 79% of revenue, beers 15%, and “ready