The Rundown: Goodway Team purchases Canton Advertising Options, a sign of necessary agency evolution

Privacy guidelines ushered in by legislation such as GDPR have to have elementary changes in the marketing landscape that are building tectonic shifts in advertisers’ regular partnership models.

Also, agency teams — a tier of the business that has historically devised campaign tactics and designed cash by buying and selling in commoditized media — need to modify go well with as first-social gathering associations are now king.

For this explanation, Goodway Group has bought Canton Internet marketing Solutions, a four-12 months-previous consultancy headquartered in the U.K., in a transfer the impartial media company hopes will allow it to far better

Read More