CBS will make use of this Sunday’s AFC championship sport concerning the Kansas Town Chiefs and Cincinnati Bengals to unveil a new fan-centric internet marketing campaign tied about the topic “Get Into One thing Great.”
And here’s the exceptional angle to the places that viewers will see on Sunday: They do not in fact include things like clips from the exhibits. As an alternative, they emphasis on the superfans behind sequence like “Survivor,” the “FBI” franchise and freshman comedy feeling “Ghosts.”
“We’re seeking to seriously crack some norms and glance at issues in a different way,” said CBS president and