:max_bytes(150000):strip_icc()/GettyImages-1307671694-4bd5d259ec224cc89d1990da0b62c487.jpg "Why Are Tech Firms Ramping Up Investment decision in Cinemas?")
Critical Takeaways
- Amazon and Apple are reportedly growing operations into the film theater area, either through funding movies for theatrical release or paying for movie theater chains.
- Tech companies’ desire in film theater chains could be a bid to advertise their personal information, travel membership progress in their streaming platforms, or cross-sell other solutions and goods.
- The film theater marketplace continues to struggle immediately after cratering early in the pandemic, with attendance ranges remaining very well under pre-COVID concentrations.
Amazon.com Inc. (AMZN) is reportedly in talks to purchase ailing motion picture theater chain AMC Amusement Holdings (AMC), as the technology