Why Are Tech Firms Ramping Up Investment decision in Cinemas?

Why Are Tech Firms Ramping Up Investment decision in Cinemas?

Critical Takeaways

  • Amazon and Apple are reportedly growing operations into the film theater area, either through funding movies for theatrical release or paying for movie theater chains.
  • Tech companies’ desire in film theater chains could be a bid to advertise their personal information, travel membership progress in their streaming platforms, or cross-sell other solutions and goods.
  • The film theater marketplace continues to struggle immediately after cratering early in the pandemic, with attendance ranges remaining very well under pre-COVID concentrations.

Amazon.com Inc. (AMZN) is reportedly in talks to purchase ailing motion picture theater chain AMC Amusement Holdings (AMC), as the technology

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