Clothing brands’ push for gender inclusive clothing ripped as ‘marketing ploy,’ ‘confusing to children’

Clothing brands’ push for gender inclusive clothing ripped as ‘marketing ploy,’ ‘confusing to children’

Fashion labels marketing “genderless,” “gender neutral” or “gender inclusive” clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but critics of the trendy category argue the industry is marketing off a social contagion, and could be doing irreparable harm, specifically to minors.

Erin Schmidt, a senior analyst at Coresight Research, a global advisory and research firm specializing in retail and technology, said she noticed a shift in the industry about

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