Tag: Conny

Unilever’s Conny Braams drops ‘marketing’ from occupation title and usually takes on gross sales

Christina Lobo
Unilever’s Conny Braams drops ‘marketing’ from occupation title and usually takes on gross sales

Unilever states Braams’ part has progressed along with the earth of internet marketing, as “accelerated digitisation” is “blurring the strains involving marketing and sales”.

UnileverUnilever’s top marketer Conny Braams has taken on a new title, shifting from main electronic and internet marketing officer to chief electronic and commercial officer.

Whilst the move sees the FMCG giant’s top marketer fall the word ‘marketing’ from her title, Braams has stressed that Unilever is “not dropping marketing”.

“Before you check with, we’re not dropping marketing. We’re incorporating revenue,” she mentioned as she announced the news at the Earth Federation of Advertisers’ (WFA) International

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‘There’s No Question It’s Right’: Unilever Marketing Main Conny Braams Silences Goal Critics

Christina Lobo
‘There’s No Question It’s Right’: Unilever Marketing Main Conny Braams Silences Goal Critics

In January, Unilever uncovered alone in the firing line of trader Terry Smith. He slammed the FMCG-huge for becoming “obsessed with publicly displaying sustainability qualifications at the cost of focusing on the fundamentals of the business”. Now, for the 1st time, its chief marketing and electronic officer has responded.

Terry Smith’s dissatisfaction at Unilever’s determination to see virtually all its makes have a reason – and communicate that to consumers – was shipped in an annual letter on January 11.

“A firm which feels it has to determine the objective of Hellmann’s mayonnaise has in our see clearly misplaced the

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