Social Media Marketing Is Costly and Much Fewer Helpful Than It As soon as Was. This is What to Do Alternatively

Once on a time, social media platforms had been like jet gasoline for consumer manufacturers: You could pour a fair amount of money of revenue into a hypertargeted advertisement marketing campaign and observe your profits skyrocket. That second has passed. 

The price tag to obtain new consumers on social media has risen significantly: In the 2nd quarter of 2021, the price tag per thousand impressions on social platforms was up 41 p.c in contrast with the similar period the prior yr. At the identical time, new privacy rules and the start of iOS14 in early 2021 (which clamped down on

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A Costly Lesson in Chinese Business Practices

Patrick Jenevein

was enthusiastic about doing business in China until he got burned. His company, Dallas-based Tang Energy Group, helped electrify China’s impoverished western provinces in the 1990s. His company “actively supported China’s bid for Most Favored Nation trading status with the U.S.” and for membership in the World Trade Organization, his lawyers have noted, adding: “Scholars at the Council [on] Foreign Relations teased Jenevein about consistently seeing the best side of China. They were right.”

In legal filings, Mr. Jenevein claims his partners at a Chinese state-owned enterprise violated their contracts, poached his business, and tried to skirt the

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