Copy KitKat on your quest for Double D Marketing

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We often enshrine the name of a brand’s founder in gold. Later, we portray them in hagiographic movies. Or show their profile in anniversary advertising. But none of that is possible with KitKat. The eponymous chocolate wafer has an anonymous founder. It could have been invented by any one of a thousand Rowntree employees working in its York factory in the early 1930s.

Because all anyone knows is that one day a worker, presumably disappointed with the contents of their lunch box, wrote a short missive suggesting Rowntree create a snack that “a man could take to work

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Investment decision in mother nature should double, UN claims

World wide shelling out on shielding mother nature should double by 2025 in get to meet up with the issues of local climate adjust, land degradation and the decline of biodiversity, a new United Nations Natural environment Program (UNEP) report has uncovered. 

General public expenditure into projects that ruin character and biodiversity are at this time 3 to 7 times larger than spending on assignments that bolster the surroundings, in accordance to U.N.’s second report on the Point out of Finance for Mother nature. 

Governments around the environment currently spend about $154 billion for each year on “nature-based mostly answers,”

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