Strava Inc. said it had named Zipporah Allen the company’s main advertising officer as the health and fitness startup seeks to mature its client foundation.
Ms. Allen is Strava’s second main promoting officer, filling a placement that experienced been vacant because the company’s 1st CMO, Erik Joule, remaining in 2015. Marketing and advertising had been led considering that then by Gareth Nettleton, vice president of advertising, until finally he remaining Strava in June.
Ms. Allen beforehand served as main digital officer of Taco Bell, where by her perform included a taco membership plan that the quick-food items chain released in