How Curtis ‘50 Cent’ Jackson expanded his brand via guerrilla promoting

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Make clever collaborations

Jackson’s most important deal didn’t appear by way of enjoyment. It came by way of a collaboration with Glaceau, the firm that created Vitamin Water—which was later on bought by Coca-Cola for $4.2 billion.

In his book, “Hustle Harder, Hustle Smarter,” Jackson describes his reasoning for requesting fairness in the firm and not an ordinary endorsement. “Instead of concentrating on how big my original payday is likely to be, I test to examine all the strategies in which the predicament will benefit me,” Jackson wrote.

Glaceau executives

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