By proclaiming its personal “color of the calendar year,” Behr Paint Business and Household Depot hope to curiosity information creators targeted on household advancement.
The two paired up to announce “cracked pepper” as its 2024 shade of the year on August 15. The economical settlement among the two manufacturers on this was not disclosed, but they have labored with each other given that 1983.
They are also sharing data on how the marketing campaign performs and how messaging resonates with each of their audiences, even though the conditions of that arrangement were not shared both.
Behr relied on its collaboration