Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands.
More traffic from Google? Check.
More leads? Check.
More trust built with prospects? Double-check.
Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat.
With a strategy in place including research on who you’re targeting, what keywords to use, which topics to cover, and how often/where to post content, you’ll differentiate yourself from the run-of-the-mill brands posting forgettable blogs no one cares about.
(Spoiler: Most of the brands posting content on