Within KFC’s new internet marketing strategy

“We have a excellent chance to develop extra present day relevance and a lot more modern-day engagement with modern family members and youthful modern singles,” Chevez mentioned. “This is the subsequent great option for growth.”

Classes from Nintendo

Chavez’s history as a marketer with Nintendo of America—where he was senior VP of gross sales, advertising and marketing and communication right before departing for KFC—informs his concentration on youthful shoppers and the methods KFC will go about attracting them. At Nintendo, Chavez led marketing and advertising of its innovative Nintendo Switch console, whose attraction was in its versatility with various players,

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