Bud Light launches summer marketing and advertising campaign in wake of Mulvaney controversy

Bud Mild is launching its new summer marketing and advertising marketing campaign as the state nears the Fourth of July holiday getaway and the beer model seems to be to transfer past the Dylan Mulvaney controversy.

Anheuser-Busch InBev, the parent business of Bud Mild, introduced that the brand’s summer months campaign will aspect a nationwide summer season tunes tour in addition to giveaways and rebates for

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Bud Light 24-pack sells for $3.49 in at least one store as sales tank: report

Bud Light sales fell for the sixth straight week, industry data shows, amid a boycott that has retailers desperate to unload the unwanted beer. 

Since Anheuser-Busch’s ill-fated team-up with transgender influencer Dylan Mulvaney, the beer giant’s sales have tanked, its stock price is down, and stores have begun marking down Bud Light and other Anheuser-Busch products to get them off their shelves. 

Analysts for the trade publication Beer Business Daily, who reviewed Nielsen IQ data, said Bud Light volumes for the week

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