MDA picks modest company for $266M cyber contract

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DTC cookie brand name Deux picks social, OOH to arrive at Gen Z

After appearing on “Shark Tank” in 2021, Deux founder Sabeena Ladha wanted to carry on the direct-to-customer plant-centered useful foodstuff brand’s momentum from the tv exhibit by doing work with influencers and leaning into social media and out-of-home ads. In executing so, the model, known for its cookies, is setting up a neighborhood of Gen Z lovers.

Ladha arrived up with the plan for Deux for the reason that she was sick of getting tons of nutritional vitamins and at the identical time was passionate about sweet snacks. The brand’s cookies are produced from practical ingredients that enable individuals get

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