Molson Coors built a splashy return to the Tremendous Bowl before this thirty day period, relishing the carry on rival Anheuser-Busch InBev’s prolonged-standing exclusivity about the function with a location that showcased not 1, but 3 makes.
Broadly talking, football stays a key desired destination for the Miller Lite marketer, although InBev’s nearer connection with the NFL and the normally significant cost tags on common promotion present a persistent challenge to activating all-around the activity.
“Football continues to be the quantity one enthusiasm stage amid beer drinkers. But here is the issue: [It’s] super cluttered and it’s super high-priced,” explained