Marketing Week’s 2023 Career and Income Study reveals the expertise entrepreneurs believe companies are undervaluing, with advertising and marketing tactic, brand management and facts assessment rating best.
Promoting method is the most undervalued talent by enterprises, in accordance to Internet marketing Week’s 2023 Occupation and Income Study.
Extra than 50 % (51.5%) of the extra than 3,000 entrepreneurs getting part in this year’s study say firms are undervaluing internet marketing strategy.
That figure drops to 46.7% for B2C entrepreneurs, but reaches 52.4% of B2B marketers and 54.9% for individuals performing in firms with a mix of B2B and B2C.
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