U.S. travel firms flex promoting muscle to entice tourists looking for sunshine and sand

May perhaps 13 (Reuters) – U.S. journey reserving companies are paying out heavily on internet marketing to get more people to ebook flights and lodging on their applications and internet websites as they look to make the most of a publish-pandemic increase in tourism through the upcoming summertime year.

After turning into just one of the greatest victims of the wellness crisis, businesses which includes Airbnb Inc (ABNB.O), Booking Holdings Inc (BKNG.O), Expedia Group Inc (EXPE.O) and Tripadvisor Inc (Trip.O) have quickly turned a corner thanks to unprecedented demand from customers for journey from pandemic-weary People.

About six in 10

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