Trade groups symbolizing US, British isles, and Canadian publishers feel businesses presenting contextual marketing companies may well be overstepping their bounds.
The Ozone Venture, Neighborhood Media Consortium, and the Affiliation of Online Publishers—groups representing The Guardian, Vice, the BBC, McClatchy, and others—have lifted worries that some ad-tech firms may have scraped and offered publisher knowledge unfairly, maybe infringing upon a publisher’s “intellectual property.”
The beef: Publishers are expressing, “Hey, hold out a moment, you didn’t question if you could do that,” accusing these companies of utilizing the information on their websites to develop contextual marketing segments for shoppers without the