The Winter season Olympics is fewer than two weeks away, but you’d be forgiven for not noticing. So, exactly where are all the adverts?
The controversy surrounding China’s human legal rights file has dampened Winter Olympics marketing strategies for broadcasters and makes.
With beneath two weeks until the opening ceremony in Beijing on February 4, broadcasters and sponsors are just commencing to unveil advertising strategies for the function. The BBC was the initial to air its trailer, on February 21, but with no point out of the host country, although Discovery detailed its ideas yesterday.
“The most important international element