The woolliest text in enterprise

FIRE-Preventing FOAM starves the flames of oxygen. A handful of overused text have the very same deadening impact on people’s means to consider. These are text like “innovation”, “collaboration”, “flexibility”, “purpose” and “sustainability”. They coat consultants’ sites, blanket candidates’ CVs and spray from managers’ mouths. They are anodyne to the place of remaining ineffective.

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These words and phrases are ubiquitous in

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