WPP acquires influencer marketing agency Village Promoting to speed up creator economic system progress

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22 Feb 2022

WPP today announces the acquisition of Village Advertising and marketing in North The united states, the business chief in influencer promoting and creator financial state partnerships.

Started in 2013 by Vickie Segar, Village Marketing has 150 personnel and was exclusively produced with the vision of creating models in a social media and cell 1st planet. It was one particular of the 1st creative companies to absolutely honour the unique impression of creators and has led artistic campaigns for some of the foremost customer brands of the last 10 years, which include Equinox, Nike, Netflix, The Farmer’s Doggy, Boll and Department, Sincere Co., Tommy John, SoulCycle, and quite a few other individuals.

Village Marketing will join the Wunderman Thompson community to improve its commitment to the creator economy. Offered the ubiquity of social media, creators are between the most highly effective voices of currently. This acquisition will permit Wunderman Thompson to offer its clientele and manufacturers significantly further and far more direct accessibility to the creator financial system.

Mark Go through, CEO of WPP, reported: “Influencers have an increasingly significant purpose in developing brands. Village Advertising will provide huge expertise with some of the world’s leading manufacturers in utilizing influencer content material together with effectiveness marketing methods to travel results for modern day marketers. I’m delighted to welcome them to WPP.”

Mel Edwards, World-wide CEO of Wunderman Thompson, said: “Wunderman Thompson is a place for brands who want to accessibility the finest creative minds and the strongest experience in info and engineering. As Village Advertising and marketing joins the Wunderman Thompson family, we can make its complete local community of creators more available and available to our consumers, who are amid the world’s greatest manufacturers.”

Village Marketing has extended advocated for women’s representation and recognition of gals in small business, which include in creative agencies and in the influencer advertising and marketing house at significant. As an all-females workforce, Village Marketing’s acquisition marks a historic moment for the expansion of the influencer sector and women of all ages-led organizations almost everywhere.

Vickie Segar, Founder of Village Marketing, claimed: “For many years, the creator economic system and influencer marketing and advertising have been wildly misunderstood and undervalued. We are now at a tipping stage in which this is transforming — and it is switching speedy. This acquisition is a large prospect for us to leverage the experience of a worldwide chief to each turbocharge our investment decision in the creator financial state and combine influencer marketing and advertising into the broader promoting ecosystem. We just can’t wait to join the Wunderman Thompson loved ones to proceed to evolve the long run of internet marketing and function on inspiring brands with entrepreneurial creators.”

The acquisition is portion of WPP’s accelerated development strategy and targeted M&A solution to additional improve its core artistic capabilities in marketing and advertising, communications and design, and follows the acquisition of Created Considered in December 2021.

Further facts
Martina Suess, WPP
+1-917-456-5049
[email protected]

About WPP
WPP is the innovative transformation enterprise. We use the energy of creativity to create greater futures for our folks, world, consumers and communities. For extra information and facts, visit www.wpp.com.

About Wunderman Thompson
At Wunderman Thompson we exist to inspire development for bold brand names. Part resourceful company, section consultancy and aspect engineering business, our gurus provide close-to-finish abilities at a world-wide scale to deliver inspiration throughout the full manufacturer and purchaser practical experience.

We are 20,000 sturdy in 90 marketplaces all over the earth, where our persons deliver with each other inventive storytelling, various views, inclusive contemplating, and extremely specialized vertical abilities to drive progress for our purchasers. We offer deep know-how throughout the entire customer journey, which include communications, commerce, consultancy, CRM, CX, info, production and technologies.

Wunderman Thompson is a WPP agency (NYSE: WPP).
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