Ithaca Hummus Appoints Alyssa Bonanno as Chief Advertising Officer

ROCHESTER, N.Y.– Ithaca Hummus, a leader in new, clean-ingredient dips, announced the addition of marketing veteran and Far better Fifty percent co-founder Alyssa Bonanno as Main Promoting Officer. Bonanno is an achieved entrepreneur and marketer, bringing comprehensive working experience operating with quickly-increasing, modern client products and solutions businesses. In this part, Bonanno will oversee the brand’s strategic eyesight and support Ithaca Hummus in scaling the enterprise, making option for the model to have a greater constructive effects on the field and driving exponential advancement.

A seasoned marketing professional with more than 12 many years of encounter in the media space, Bonanno formerly served as 1 of the Artistic Potential customers at Ralph Innovative and serves as Senior Advisor & Govt Creative Director at Bilt Technologies. In 2018, she co-started imaginative company and consultancy, Greater 50 %, where she currently serves as Main Innovative Officer. Past purchasers and collaborators include iconic brands like Netflix, Amazon, Nike, Disney, Spotify, Equinox, Airbnb, Vans, Match Group, and much more.

“We could not be happier to welcome Alyssa to the Ithaca crew,” claimed Chris Kirby, founder and CEO of Ithaca Hummus. “We’ve been so amazed with what we’ve attained so considerably, are confident that her vision, creativity and qualifications make her the excellent match to increase equally our brand name and purchaser and shopper interactions, guiding Ithaca Hummus to our up coming section of development.”

Bonanno thrives when implementing herself to projects that excite, inspire and generate influence. Her perform on the “Match Created in Hell” marketing campaign for Match Group won numerous Cannes Lions, a People’s Voice Award, a Clio, and a YouTube Grand Prix award. She’s specifically happy of any projects she can carry from nuts to bolts, such as her function on Long term Suit, which associated collaborating with the founders and CMO to direct a massive national campaign and manufacturer refresh. She also counted Ithaca Hummus as a consumer, even so after the task began, Bonanno saw the brand’s huge possible and possibilities, and realized right away she wished to operate with them in a more impactful capacity.

“I’m a longtime admirer of Ithaca Hummus, and specifically respect the degree of heart and soul Chris has set into his enterprise,” claimed Bonanno. “It’s my passion to help founder-led businesses like Ithaca scale their business enterprise in a way that aligns with their mission and values, whilst supplying an example to other corporations that a brand crafted on unwavering excellent can be wildly thriving. I’m thrilled at the opportunity to aid the Ithaca Hummus team in fulfilling the brand’s complete strategic eyesight.”

Bonanno also serves as a member of the Female Founder Collective, as nicely as a jury member for the Webby Awards.

Ithaca Hummus goods are plant-centered, vegan, Non-GMO Undertaking Confirmed, gluten-totally free and comprise no artificial ingredients. As an different to chemical preservatives, Ithaca controls the food stuff security of its products and solutions employing an revolutionary system called Superior Force Processing (HPP), encouraging to maintain the nutrition and flavor of each individual component. Licensed Glyphosate Residue No cost by The Detox Task, Ithaca’s products and solutions are also totally free from stabilizers, binders, additives, and emulsifiers.

About Ithaca Hummus

Produced in 2013 by chef Chris Kirby, Ithaca started out out as a stand at the Ithaca Farmer’s Sector and swiftly grew to grow to be the quickest-expanding hummus manufacturer in The usa. Ithaca is built employing top quality, authentic-foods substances and makes use of Substantial Tension Processing to keep the ingredients fresh and total of nutrients. The model delivers nine chef-impressed hummus versions that just about every showcase daring, intensive flavors—Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Pink Pepper, Kalamata Olive, Buffalo Ranch, Everybody Bagel, and Grillo’s Pickles—and Salsas in Mild, Medium and Sizzling! Ithaca can be found in around 8,200 shops nationwide in a wide variety of quality, natural and traditional vendors this sort of as Wegman’s, Total Foodstuff, Publix, Sprouts Farmers Sector, Quit and Shop, CVS, Gelson’s and additional.

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