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Over 3,000 micro business owners were surveyed by Venture Forward, GoDaddy’s international research initiative, in February 2024 about leveraging generative artificial intelligence (GenAI) to compete with large brands and level the playing field across a multitude of industries.
The findings concluded that 44% of micro businesses, companies with 10 or fewer employees, somewhat or wholly agree that AI capabilities will assist in business growth over the next year. Of those surveyed, 50% have admitted to trying AI over the past few months, but 40% of owners responded that they do not personally know of
