It started with a submit to Jacquemus’ Instagram account of a couple of vibrantly coloured and outsized handbags gliding like trams along the streets of Paris. The French model adopted it up with a massive purse “sailing” on Italy’s Lake Como.
Subsequent arrived Tod’s, reimagining its signature driving shoe as an precise car rolling alongside a typical Cypress-lined Tuscan countryside highway. Then came a belt merged with a coastal coach, a bag transformed into a warm air balloon floating earlier mentioned Florence and a ballerina flat doubling as a sailboat.
It wasn’t extended just before other manufacturers jumped on to