Vehicle companies’ marketing paying previous year appears to have declined much less than some observers expected, buoyed by massive branding initiatives created with the potential in mind—and the changeover to electric powered autos in unique.
The automotive field in 2022 endured from economic considerations, inflation and source constraints because of to manufacturing disruptions. A year like that may typically push auto marketing off a cliff.
But entrepreneurs including
Standard Motors Co.
,
Hyundai Motor Co.
and
Kia
The united states Inc., a few providers with income momentum for their EV offerings, really increased marketing and advertising paying in the first
