Tag: marketing

Trump is ‘deceptively marketing himself a friend’ of communities of color

Christina Lobo
Trump is ‘deceptively marketing himself a friend’ of communities of color

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  • Cohen’s former attorney predicts how the verdict in the Trump Hush Money trial will impact election

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    Rep. Richie Torres: Trump is ‘deceptively marketing himself a friend’ of communities of color

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World Marketing Day 2024: Date, history, significance and all that you need to know

Christina Lobo
World Marketing Day 2024: Date, history, significance and all that you need to know

https://www.hindustantimes.com/topic/media-marketing/galleryWorld Marketing Day 2024: Marketing is crucial in expanding any business. Marketing involves the study of the market, knowing the demands of the target consumers and reaching the consumers through creative means to ensure that they use the product, service or goods provided by the respective business. Marketing is extremely crucial in ensuring that the business gains profit. Marketing professionals constantly need to update their methods and be more creative in their approach to understanding the market and improving sales. Every year, World Marketing Day is dedicated to marketing and the role it plays in the world. As we gear

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Top 10 marketing moves from April 2024

Christina Lobo
Top 10 marketing moves from April 2024

From campaigns featuring musicians and actors to a promotion for one of summer’s biggest movies, April had a very Hollywood feel to it in terms of marketing moves.

Marketing
Oscar-nominated director Taika Waititi’s second campaign with Belvedere was one of our favourite marketing moves in April

In April, Hennessy decided to call on two of show business’s brightest faces to highlight its mixability in cocktails. Meanwhile, Taika Waititi returned to Belvedere to direct its latest campaign, which starred rapper Future, and American singer Camila Cabello was front and centre for an advert for Bacardi. What’s more, Ryan Reynolds-backed Aviation Gin rolled

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In Marketing, AI Cannot Duplicate The Human Element

Christina Lobo
In Marketing, AI Cannot Duplicate The Human Element

This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday.

Yesterday, TikTok made good on its vow to challenge the new law forcing its ban or sale to a non-Chinese entity in nine months. The short video social media platform, owned by Chinese company Byte Dance, sued the U.S. government in federal court yesterday, assailing the new law as an overreach that violates the First Amendment rights of the company—and the 170 million U.S. users of

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12 Best Marketing Stocks to Buy

Christina Lobo
12 Best Marketing Stocks to Buy

In this article, we discuss the 12 best marketing stocks to buy. To skip the detailed analysis of the industry, go directly to the 5 Best Marketing Stocks to Buy.

The advertising and marketing industry is a vital component of the economy and it plays diverse roles in driving growth, nurturing innovation and creativity, and facilitating market efficiency. According to a report by Solomon Partners, the projections indicate that global advertising growth for 2024 is expected to range from 4.6% to 7.2%, nearly doubling the anticipated growth rate of 2% to 5% projected for 2023. Some of the major

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Why Some People Find Sustainable Marketing So Troublesome

Christina Lobo
Why Some People Find Sustainable Marketing So Troublesome

A standard Patagonia advertisement evokes a sense of awe for character: rugged terrain under an limitless blue sky, intense athletes summiting the extensive mountain assortment.

So it was a departure, to say the least, when Patagonia introduced “The Shitthropocene,” a satirical, 45-moment deep dive into the record of quickly fashion that jumps from montages of cavemen to interviews with vogue anthropologists. Flashy graphics illustrate the dire outcomes of overconsumption on the natural environment.

That concept was dropped on lots of viewers. A New York Moments critic called the video “alternatively 50 %-baked.” The prime-rated remark on Patagonia’s Instagram

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