Tag: find

A standard Patagonia advertisement evokes a sense of awe for character: rugged terrain under an limitless blue sky, intense athletes summiting the extensive mountain assortment.

So it was a departure, to say the least, when Patagonia introduced “The Shitthropocene,” a satirical, 45-moment deep dive into the record of quickly fashion that jumps from montages of cavemen to interviews with vogue anthropologists. Flashy graphics illustrate the dire outcomes of overconsumption on the natural environment.

That concept was dropped on lots of viewers. A New York Moments critic called the video “alternatively 50 %-baked.” The prime-rated remark on Patagonia’s Instagram