Chicago Cubs are forced to change their hashtag on new marketing campaign… after fans claimed it looked like a very unfortunate typo

  • The Cubs were mocked by fans over their initial hashtag: ‘YouHaveToCIt’
  • A number of social-media users claimed the slogan looked like an X-rated term
  • DailyMail.com provides all the latest international sports news 

The Chicago Cubs were forced to rapidly change their marketing campaign ahead of the new MLB season after fans claimed its slogan resembled an X-rated term.

Four days before their spring-training schedule begins, the Cubs released a promo video on their social-media pages to build anticipation for the 2024 season.

However, fans were quick to poke fun at the team for using the hashtag: ‘YouHaveToCIt’.

What seemed a clever marketing tweak to the phrase ‘you have to see it’ quickly backfired as several users on X pointed out the rude meaning it could have if read as an unfortunate typo.

And after realizing their error, the Cubs later edited their post to include a new hashtag of ‘YouHaveToSeeIt’.

The Chicago Cubs were forced to rapidly change their marketing campaign ahead of the new MLB season

The Cubs released a video on their social-media pages to build hype for the 2024 campaign

The Cubs released a video on their social-media pages to build hype for the 2024 campaign

But fans were quick to poke fun at them for using a hashtag which resembled an X-rated term

But fans were quick to poke fun at them for using a hashtag which resembled an X-rated term

One fan joked: ‘I C what you did.’

Another posted: ‘I will be using the hashtag #YouHaveToCIt on all Cubs content this year. I hope you’ll all join me.’

A third said: ‘The internet bullied the Cubs marketing department to change the season slogan in a matter of minutes. Wild.’

While one joked: ‘Never forget #YouHaveToCIt’.

The Cubs are set to begin their 2024 season in a three-game series against the Texas Rangers at Arlington’s Globe Life Field from March 28-31.

Their first home outing of the new campaign comes in a three-game series against the Colorado Rockies from April 1-3.

Several users on X mocked the Cubs over their slogan, which was quickly changed

Several users on X mocked the Cubs over their slogan, which was quickly changed

As for their pre-season schedule, that gets underway against rival the Chicago White Sox this Friday.

Over the next week they also have fixtures in store against the San Francisco Giants and the San Diego Padres.

The 2023 season proved a disappointing one for the Cubs, who missed out on a playoff spot for a third straight year after finishing second in the NL Central.

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