Tag: Content

Inside of Home Depot and Behr’s multi-generational written content strategy

Christina Lobo
Inside of Home Depot and Behr’s multi-generational written content strategy

By proclaiming its personal “color of the calendar year,” Behr Paint Business and Household Depot hope to curiosity information creators targeted on household advancement.

The two paired up to announce “cracked pepper” as its 2024 shade of the year on August 15. The economical settlement among the two manufacturers on this was not disclosed, but they have labored with each other given that 1983.

They are also sharing data on how the marketing campaign performs and how messaging resonates with each of their audiences, even though the conditions of that arrangement were not shared both.

Behr relied on its collaboration

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Top AI tips and prompts to supercharge your content marketing

Christina Lobo
Top AI tips and prompts to supercharge your content marketing

Content marketing is crucial for brand awareness and engagement in the digital landscape. 

Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. 

This article explores top AI tips to boost your content marketing efforts.

What is an AI prompt?

AI prompts are any type of text, data, or question that tells the AI the desired response you seek. These prompts can inspire and generate ideas for limitless content marketing concepts.

Before diving into AI-generated prompts, define your content marketing goals. Are you aiming to educate your audience, generate leads or increase brand visibility? 

By having

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60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store

Christina Lobo
60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store

With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000.

While exploring the uncategorized directory of ChatGPT plugins that still considers over 370 of the latest additions “new,” I discovered at least 10% of them could be helpful to content marketers.

60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin StoreScreenshot from ChatGPT, June 2023

This article features over 60 ChatGPT plugins for content marketing, including tools

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How to do B2B content marketing the right way (with 5 examples)

Christina Lobo
How to do B2B content marketing the right way (with 5 examples)

Here we are over two decades into the 2000s, but bad B2B content marketing still exists.

Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results.

That’s a shame because most content marketers (71%) will tell you that content has only become more important over time.

Importance of B2B content marketing

Most buyers easily ignore ads and actively search out content to help them make purchase decisions (70% of buyers read at least 3-5 pieces of content before talking to a salesperson).

Truly, the businesses that do B2B content

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When to fire your content marketing agency: 7 things to consider

Christina Lobo
When to fire your content marketing agency: 7 things to consider

You hired your content marketing agency in good faith. 

You had every hope they would soon start producing fantastic content for your brand or your clients’ brands.

That content would help build awareness around the brand, pull in more traffic, and generate more leads.

But your hope started to fizzle as months passed with little to no changes in awareness, traffic, search engine rankings, or conversions.

What gives? Is it time to fire your content marketing agency and move on?

Hold up. Not so fast.

It might be time to say goodbye. But you might also need to take a

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3 content advertising and marketing strategies to assistance Search engine marketing results

Christina Lobo
3 content advertising and marketing strategies to assistance Search engine marketing results

“When we assume about [SEO] achievement, we often believe about rating on the 1st webpage of Google,” stated Jon Lightfoot, founder and CEO of Strategic Search engine optimisation Alternatives, in a modern webinar. “But outside of rating [at the top], there’s a thing extra [important], which is rating for the correct search phrases.”

Rating for the matters your goal viewers is seeking for doesn’t arrive from key word stuffing or overemphasizing search term density. Accomplishment in this spot depends on crafting good quality content material that audiences love and search engines understand as authoritative.

In this article are 3 efficient

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